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Wrangler is an everyday performance denim brand. Since the dawn of our denim, our inspiration and guide have been real-life experiences. We believe that clothing should be designed to fit the needs of the people wearing it. We have held this belief to our heart from the beginning — from 1947, when we started up in Greensboro, North Carolina. We embarked on a platform of innovation with the idea of creating the best possible jeans, jackets, and shirts for cowboys. We added special features. We added functionality. For instance, flat rivets that wouldn’t scratch your saddle, watch pockets, seven belt loops (instead of the usual five), and a yoke seam over the panel for keeping your wallet in place. Functional design details still remain vital, adapting to modern looks and needs.